Facebook Market – Facebook Marketplace App Download Free (iOS & Android) – Download Facebook Marketplace App For Businesses | Facebook Marketplace App: In 2007, Facebook introduced the Facebook Marketplace, allowing users to post classified adverts within the sale, housing, and jobs categories. However, the feature never gained traction, and in 2009, control was transferred to Oodle, the platform powering the functionality. The feature was then ultimately shut down in 2014.

In October 2016, Facebook announced a new Marketplace, citing the growth of organized “buy and sell” Facebook Groups, and gave the new version a higher prominence in the main Facebook app, taking the navigation position previously held by Facebook Messenger.

According to Facebook’s internal data from 2019, the Marketplace used to only be a C2C platform but now there’s a major B2C opportunity for US retailers.

In June 2021, the European Commission and Competition and Markets Authority launched antitrust probes over concerns that Facebook’s Marketplace took advantage of data from competing services that advertise on the platform and used it to gain “an undue competitive advantage”.

The name says it all! Facebook Marketplace is an open exchange where users can purchase and sell new and pre-owned items to other users.

Note: anyone at all can list services or products for sale and gain access to a local audience.

What Does Marketplace Mean on Facebook?

What is it? Marketplace allows Facebook users, from the age of 18 years old and above, to post pictures of their garage sales items and collectibles and also browse items, offered or given by nearby sellers as well.

Facebook Marketplace

Ways to Use Facebook Marketplace For Your Business

Facebook is primarily a social platform, for this reason, the platform is an ideal space for locating new customers and Nurturing relationships with them, you should also know that your competition is not only other companies, you up against individual users as well.

We selected a few smart ideas to start using Facebook Marketplace for your business

  1. Increase awareness and discoverability.

Increasing brand awareness is among the easiest and fastest ways to increase your sales. Luckily Facebook users are familiar with the platform as a social tool, so it’s never difficult for them to discover brands on Marketplace.

To boost or upgrade the visibility of your products, you need to understand how categories work on Facebook marketplaces.

4. Leverage Facebook’s Personalization

These individuals have already expressed an interest in your business, so they’re likely to buy from you again.

One way to do this is by creating a lookalike audience or interest-target audience to target in the marketplace.

5. Test Out New Product

If you are thinking about launching a new product and just want to test out an idea, Facebook Marketplace is a fast and lean way to do so.

All you just must do is create the listing and you are good to go! There is no cost involved.

Facebook Marketplace App Download

The Facebook Marketplace App function right on the Facebook mobile app and this app is compatible with iOS and Android. So, to access the Marketplace app, all you need to do is visit your Google Play Store or App Store to make your download.